Collection: Rolex

Rolex, founded in 1905 by Hans Wilsdorf and Alfred Davis in London, is a Swiss luxury watchmaker renowned for its precision, innovation, and timeless design. Initially named Wilsdorf and Davis, the company registered the brand name "Rolex" in 1908 and relocated to Geneva, Switzerland, in 1919. Rolex has pioneered numerous advancements in watchmaking, including the first waterproof wristwatch, the Oyster, in 1926, and the Perpetual rotor self-winding mechanism in 1931. Today, as one of the world's most esteemed watch brands, Rolex continues to produce meticulously crafted timepieces that symbolize status and elegance.